In the comments to the question on "How to promote the site?", I suggested that we may want to do a market research study in order to choose a site name. Shane invited me to suggest some ways in which we can move such a study forward. This question is an attempt to get us moving in that direction.
By way of background, the wiki has the typical steps involved in a market research process. It is not a perfect description but is enough to get us started. As you can see 'Problem Definition' is the first step in the process. The primary purpose of this stage is to ensure that we are solving the 'right' problem so that we do not waste resources by solving an 'incorrect' problem.
With the above background in mind, I suggest that we expand the scope of the project (assuming that we really want to do one and that SO has the necessary funds to commit to the project). Expanding the scope may enable us to obtain additional insights that may help us evolve our site effectively. The current scope involves the following problem definition:
"What brand name should we choose for our site given the nature of our target audience (i.e, stats, ML, data mining folks)?"
(Note that a choice of site name + a logo is essentially a brand name decision.)
What other issues/problems should we investigate? I suggest that we follow the following guidelines to post answers so that we can arrive at a consensus on what to do:
- One additional problem definition per answer so that the community consensus can float up.
- An answer should consist of a one line question/statement that mentions the additional problem. Please add any additional justification/comments as a separate paragraph.
I am also including the original problem definition of site name as an answer so that if we feel that it is not relevant we can downvote it.
I have also added an answer along the lines of: "We should not do any market research project." Feel free to upvote this answer if you think a market research project is premature at this point in time.