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This may be proprietary, but does someone know how they translate page views of questions and "highly ranked" (what does this mean?) answers into 'impact'?

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The "People reached" stat is the sum of views on the following:

  • Questions
    • Non-deleted only
  • Answers - Views of the parent question for answers that are:
    • Non-deleted AND
    • Score > 0 AND
    • Also meets one or more of the following criteria:
      • In the top 3 answers OR
      • Is the Accepted Answer OR
      • Score at least 5 OR
      • Has at least 20% of the total vote count
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