Please excuse me for promoting this, but I think our search also makes a good case study.
Despite broad advertisement, on sites including indeed.com, our opening for a web programmer has had a low response. perhaps it could use better targeting.
Specifically, I suspect the ad could benefit from good placement on a SE site. By good placement, I mean not only geo-targeted, but also tag targeted, content-targeted, and user targeted - many things that I am not familiar with, but the ad would appear to users based on a combination of tags and text in the page being viewed, and the tags and content of the users' contributions. I'd like any person with a history of posting good questions and answers to questions tagged
ruby-on-rails to see the ad. Also, it would be good if it appeared on popular
ruby-on-rails tagged questions. In addition to targeting the ruby-on-rails tag, I'd also like to target users who visited questions related to
REST, MVC, and SQL.
I noticed that you are using Indeed.com; what is required to get an ad from there advertised on SE? For example, on indeed, our ad is any of the three identical results for "scientific web programmer" Urbana, IL.
Update: I just noticed that the job advert appeared in the sidebar of stats.SE! I am not sure how the behind-the-scenes targeting works, or if it has anything to do with this post or cookies in my browser, but it is nice to see. Although this isn't my target audience, it is nice to see the ad get some air. I can tell that there is some current targeting because I get different results when viewed in chrome's "incognito mode" than when I am logged in. In fact, in incognito mode, I don't see it the ad at all, and there appears to be little recycling (same ads throughout my browsing in both logged-in and incognito mode).
Here is an image of the site with my ad. I am curious what ads other people see: